Responsive website

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Responsive webdesign is still a relatively new approach to a website design and development that aims at optimalization for various types of devices and screen resolutions. The key koncept of responsive websites is to display content that is adjusted for the visitor's medium while remaining on the same internet domain.
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Impact on organic search ranking

Nowadays, developers use various techniques to serve device and screen resolution adjusted content. However, responsive webdesign leads the most user-friendly result. Therefore, it comes as a no surprise that it is also recommended by Google. Even though the search algorithm is unknown, it is beyond any doubt that responsive websites which adjust properly (especially on mobile devices) rank higher in organic search results.

There is plethora of requirements which responsive websites should meet. They should, among others, across all devices:

  • maintain the same content and it's readability
  • adjust visual structure based on screen resolution
  • adapt page navigation for the input type
  • display smaller images on smaller screens, i.e. "images big enough not be blurred"

An easy way to examine if a website is responsive is to open it on a laptop or PC and gradually decrease the browser's window size. If everything begins to reassemble and change, the website is likely properly responsive. On the other hand, if the readability and appeleance disappears, there is something terribly wrong.

1 Google recommends

Responsive web is our standard

We think that any website created for public eyes must be responsive. The other methods for content adjustment are clumsy and often unreliable (not to mention when the content doesn't adjust at all :) ). For illustration purposes, let's take a look at our website (product placement disclaimer). As you can see, the content seamlessly adjusts to the current screen resolution and stays readable and attractive at all times.


2 Of us and responsive websites

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